The Sublime 19 SEO Trends

SEO Elements to Monitor in 2019
Roger Montti Roger Montti / December 28, 2018
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5 SEO Elements to Monitor in 2019
Study: The 80 Most Common E-Commerce Website Mistakes
To help away the business community we've conducted research driven by SEMrush Site Audit to find out which issues e-commerce websites are fighting most. SEMrush with Paul Lovell scanned 1300 online shops for 80 specialized and SEO issues, varying from mild nuisances to serious business-damaging errors widely.

READ THE FULL RESEARCH→
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the year in which Google introduced dramatic changes to how it ranks sites 2018 was. For instance, Google used AI for approximately 30% of search queries. The page with the most links does not rank at the top any more always. Here are the five SEO elements that I believe will be important for 2019.

Understand Structured Data
Avoid Structured Data Mistakes
Consider Podcasts for Your Advertising Agenda
Improve Content Focus
Improve Image SEO
1. Become Familiar with Structured Data
Structured data can be intimidating. But it’s actually simple to become familiar with how it works. The easiest way to be familiar with it is to copy and paste and begin working with it.

I wrote a step by step tutorial for helping those not used to structured data. It shows how the online manual for organized data is set up. You then are walked by it through creating and screening your own structured data code.

Browse: 5 Easy Wins for Structured Data

2. Avoid Structured Data Mistakes
Sites have been receiving penalties for incorrect execution of structured data. It’s feasible to make an honest mistake and get a penalty for it.

The five most common structured data mistakes in order to avoid:

Using inappropriate structured data
Structured data doesn’t match on-page content
Violates Google’s Suggestions for a specific data type
Violates Google’s Structured Data General Guidelines
Shortcuts and taking liberties (aka manipulative behavior)
Read: Structured Data Mistakes in order to avoid

3. Consider Podcasts for Your ONLINE MARKETING STRATEGY
Podcasts are an increasingly popular way to take content. You should think about investigating if potential clients are listening to podcasts related to your niche. And if they are then it may seem sensible to create a strategy to reach those listeners.

A strategy could range from sponsorships, showing up on the podcast, and by promoting particular content that may be of curiosity. Podcasts are content that is consumed in an electronic format. Advertising with podcasting can be considered an extension of content advertising.

Read: Podcasts More Popular than Blogs

4. Focused Content
This is the most crucial part of Internet marketing for 2019 perhaps. All year for sites which have lost ranking Unfocused content is one of the biggest mistakes I’ve been seeing.

In an article I wrote about how to create better content I recommended this:

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“Webpages rank because websites link to those pages. Websites link to those pages because those webpages solved a nagging problem, since it scratches an itch.

Nobody ever linked to a web page due to its keyword relevance.”

Read: Keyword Research for Content that's Focused and Ranks Better

5. Improve Your Image SEO
Images are more than something to make your page pretty. Pictures are essential for SEO. Treat them the same as you treat your name and heading components because they all work together to help the pr better. Images can also boost your ranking power by showing up in improved listings.

Image SEO Best Practices
Use images that tell a complete story
Readers achieve deeper understanding of concepts with symbols or images that illustrate your point. If the article is approximately adopting a pet, present cute kittens at a genuine animal shelter.

If the article is about the failure of a ongoing business or a process, perhaps consider a graphic of a ship about to hit a rock or an automobile with the tires falling off.

Communicating an idea or a genuine point quickly with a graphic can help readers understand what your article is about, which will help them opt to read it.

Illustrate Step-by-step Instructions
Readers and consumers love step by step instructions. Screenshots and illustrations are super helpful and Google tends to use these types of images in enhanced listings. An individual image that illustrates how to do something can be ranking gold.

Optimize Images
Using images that can be measured in megabytes may slow down sales and rankings. Heavy images shall contribute to higher bandwidth demands on your own server, which can cause extra fees from your web host. Heavy images can contribute to slowing down the server when a crush of site site visitors reach your site simultaneously.

Read: 7 Ways Images CAN ENHANCE Rankings

Bonus: Keep Up to Date
In addition to these methods for improving your SEO, you may wish to concentrate on security as well. Keeping the program that underlies the website updated is important. Use difficult to guess passwords. Consider undertaking an audit The Definitive Post 2018 SEO Rules of most alternative party add-ons and plugins to ensure they are regularly updated and well written by a company that can be trusted.